Obviously, the root cause for this is the prodigious take on of digital platforms, which are easy to reach among the audience, even on their mobile device. Secondly, some off the media companies has proven themselves as the most avant-garde & tech savvy media companies with their early adoption of media & entertainment industry technology disruption. They kept themselves in pace with the audiences’ behavioural attitude and altering choice of platform.
Media Industry is getting reliant to digital media platforms, of course because they have their audience there only. Netflix and Amazon are fetching those ultimate benefits of embracing digital transformation of media industry.
